MY ROLE: Creative Direction, Apparel Design, Art Direction, Apparel Graphic Design

PROJECT CHALLENGE: Create a value priced, streetwear inspired, licensed NBA collection exclusively for Champs Sports based around a fashion version of the Swingman Jersey.

RESULTS: 40K+ finished units booked and shipped plus additional units of domestic chase styles

INITIAL INSPIRATION STORY BOARDS FOR THIS COLLECTION

CUSTOM BUILT GLEN PLAD PATTERN SHOWING SCALE, PLACEMENT, AND TEAM COLOR POP APPLICATION

PRODUCTION SAMPLE DETAILS

Initial concept deck